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About Us

Sheldon J. Rich, R.Ph., Ph.D.


Sheldon J. Rich, R.Ph., Ph.D. is President of SJR Associates, LLC.  Dr. Rich has over 30 years’ experience in the pharmacy field, having practiced in hospital, retail and managed care pharmacy.  He is a nationally recognized lecturer and moderator and provides consulting services to managed care organizations, physician practice groups, employers and pharmaceutical manufacturers.


Recent consulting assignments have included writing AMCP Dossiers, conducting targeted market research, moderating numerous advisory board meetings, positions of acting director of managed markets for a pharmaceutical manufacturer, interim pharmacy director of a large managed care plan, consulting pharmacy director of a start-up Medicare Part D plan, development of a rebate program for a group purchasing organization and providing managed care training for various pharmaceutical manufacturers.


Prior to starting his own consulting practice, Dr. Rich was the Director of Pharmacy programs at SelectCare in Troy, Michigan having served in that position for over six years.  As the first pharmacy director employed by SelectCare, he developed a nationally recognized, cost effective pharmacy program and pharmacy network. He was responsible for development of drug utilization review programs, served as the chairperson of the pharmacy and therapeutics committee and developed a comprehensive drug formulary.  Dr. Rich has also negotiated contracts with pharmaceutical manufacturers, pharmacy benefit managers and claims processors. He also instituted a pharmacy shared risk program with physician groups.


Immediately prior to joining SelectCare, Dr. Rich was the co-owner and Vice President of Maple Drug Stores, a nine store pharmacy chain headquartered in Farmington Hills, MI.  He practiced as a clinical pharmacist at Providence Hospital and Medical Center in Southfield, MI prior to joining Maple Drugs.


Dr. Rich earned his pharmacy degree from the University of Michigan.  He also holds a Doctorate in Theocentric Business Ethics. Dr. Rich has held the position of Clinical Assistant Professor at the University of Michigan since 1982 and has held a dual appointment as an Adjunct Assistant Professor with the Eugene Applebaum College of Pharmacy and Health Sciences at Wayne State University since 1994.


Dr. Rich has moderated over 300 meetings and advisory boards and has published numerous journal articles and has contributed to two textbooks.  Having presented over 800 lectures locally, nationally and internationally, Dr. Rich is in demand as an expert speaker on numerous topics including; managed care pharmacy practice, cholesterol management, management of multiple sclerosis, asthma management, depression management, cardiovascular disease management, diabetes management and appropriate methods for controlling pharmacy costs.  He also served eight years on the Michigan Board of Pharmacy, three years as chairperson. Dr. Rich has received numerous professional awards and honors and is a member of numerous professional organizations.

  • I have worked with Sheldon for more than 15 years and his industry knowledge and experience are second to none.  If you need a meeting planned or moderator SJR Associates is the company and Sheldon is your person.  SJR and Sheldon are also experts in research projects performed in a timely manner on a budget. He can get the information quickly and effectively better than anybody in the industry due to his contacts and industry experience.

  • Sheldon runs great meetings. He expects and gets results from forum presenters, experts, and attendees. He provides excellent service to every level of the project, making sure each area is prepared and focused. Then, after he is completely ready for any contingency, he is extremely fun! I have hired him many, many times and would recommend him to anyone.

  • Sheldon is a highly skilled facilitator and can work across any therapeutic category with his extensive experience. Not only has he delivered above and beyond on mutual client business, he has also successfully moderated CE accredited roundtables for my group at AMCP!

  • While working at SelectCare, I frequently came into contact with Sheldon, who was one of the nicest guys I have ever known. His pharmacy expertise, and personality, made my job a lot easier!

  • Sheldon has a way of bringing diverse opinions onto the same page. As a moderator and presenter, I found him to be highly engaging and very easy to work with.

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